You run the business, and you are also the whole marketing department. You get a plan, drafts of your emails and posts in your own voice, and a number for the weakest piece of your marketing.
Get my marketing department, $37Fifteen minutes to start. Instant access. 30-day money-back guarantee.
Built by Galel Fajardo: 23+ years in marketing, 30 one-on-one coaching clients, fractional CMO for companies in lending, law, and finance.
These are consulting and boot camp clients, not buyers of the $37 pack. The pack has its first buyers, and nothing on this page is from one of them. I would rather say so than let you assume otherwise.
"Back in April I knew zero about AI but knew I had to start learning... he and I went deep for a 1 on 1 consulting day. Fixing, building, and optimizing more than a dozen systems that will run automatically, efficiently, and only get better as we feed it more in the coming months."
"What Galel helped me build in a day will return something even more valuable to me than the revenue growth in my business. His systems and ongoing coaching will give me my time back. To spend it where it matters most. With my family."
"It's already completely changed my life, saved me money and tons of stress."
"Galel is a Master Coach, a teacher, a guide, a friend. Without him taking me by the hand, I would have been totally lost."
"It was incredibly practical, actionable, and gave me valuable new skills and insights into Claude."
"You are by far the best presenter I have had in this space. You explained everything perfectly and taught me new things too."
That result came from coaching and broader marketing strategy. It did not come from this specific $37 product. I would rather make that distinction clear than leave you with the wrong impression.
One payment of $37. Not a $5,000 agency retainer, not a $297 course, not another monthly subscription. I priced it so this is an easy business experiment instead of something you feel guilty about not finishing.
Put your own average sale in that first row. Whatever that number is, you already paid for those conversations once, in time or in ad spend. The follow-up is the cheapest step in the whole chain and it is the step that does not happen. Recover one of them and this pays for itself 108 times over. Follow-up is one of the five jobs, and it is the one Week 1 installs.
If you've paid for help before, a freelancer for the content, an agency for the ads, a VA for the inbox, you know how it went: within weeks you were the one approving copy, chasing status updates, and still writing the captions yourself.
Every person you hired got a task: write this, post that, answer this thread. What they needed was a job, which means a defined role with a brief, a success check, and a way to hand their output to the next person. So the work got more people to manage.
Five marketing jobs are still sitting on your desk. Somebody has to decide what you're going to say and why. Somebody writes it. Somebody follows up with the people who went quiet. Somebody reads the numbers and says what to stop. Somebody takes one useful idea and gets more than one piece out of it. In a company with a marketing department those are five people. In yours it is Tuesday afternoon between client calls, and it is you.
So the jobs get triaged. Content gets done because it's visible. Follow-up sits, because nobody watches you not do it. Analysis moves to next week. Repurposing becomes "I'll get to that."
The money is in the four jobs nobody watches you skip. The quote that went quiet. The offer that kept running after the numbers told you to change it. The idea you used once. The competitor who answers that quote request in four hours instead of four days has a system doing it, and they are not awake more hours than you are.
Which of the four is costing you the most right now? You have a guess already. Step 0 puts a number on it.
No new employee. No agency retainer. No complicated automation stack. No giant prompt library you forget exists by Friday.
So what does your week look like once the five seats are filled? You sit down to five drafts that were already waiting and you decide which ones go out.
Decides what you say, who you say it to, why they should care, and what happens next. Every week gets one sentence it argues and one action you want the reader to take.
Runs before the copywriter. Every time.
Turns the strategy into copy you can send. It reads the strategy, the offer, the audience, your voice profile and the objective before it writes the first line.
Reads your voice profile before it writes.
Finds the stalled leads, the ones who said "later," and the people who disappeared after a proposal. Then it writes the message that restarts the conversation.
Install this one first. Week 1 of the calendar.
Reads what your marketing already did and hands you three decisions: what to feed, what to change, and what to stop. Every run ends by naming one thing to stop.
Works on the numbers you already have.
You write something worth reading and it goes out once. This takes that one piece and gives you the email, the caption and the script from it, with five lines quoted straight from the original.
One idea in, several usable pieces out.
Of course, and I want you to hire once there's a job to hand them. Right now what you'd hand a freelancer is "help me with marketing," and that's how a freelancer turns into one more person you manage.
Define the five jobs first. Then when you do hire, you hand over the brief, a worked example, a success check, and a fix table, and the person you hired starts without you explaining the business over and over.
Install the jobs first. Hire later if you need to.
It is five defined marketing systems you install once and run every week. Each one has a brief, a worked example, and a table of what to change when the output comes back weak.
Business owners doing $100K to $2M who are still functioning as the marketing department. Coaches, consultants, fractional providers, local service businesses, small agencies, and experts selling their own work.
I work with 30 one-on-one coaching clients, and I've served as the fractional CMO for companies in lending, law, and finance.
I've spoken from the stage for Craig Ballantyne, Fit Body Boot Camp, and Dr. Vikram Raya's Mastermind, and I've run AI marketing workshops, including the Claude Code Bootcamp in Dallas, July 2026. This system is what I teach in those rooms, written down so you can install it without me standing there.
The five roles are how the work sorts itself when you are the person responsible for marketing. Somebody thinks, somebody writes, somebody follows up, somebody reads the numbers, somebody gets more mileage out of the good ideas. With no team, all five of those people are you, and this pack is what I hand a client when they cannot hire the other four.
If you do not get something you would actually use, or you simply decide the hour was not worth your time, email me within 30 days and I'll refund the full $37.
The $37 is not a discount and it is not going up. I priced it where you can decide in under a minute, because I want buyers who install it, not buyers who think about it for three weeks.
I'd rather have your honest answer than your $37.
Fifteen minutes, one question at a time, about your business, your offer, and how your marketing runs today. It scores the five jobs and your offer, puts a number on what the weakest one is costing you, and names the role to install first with the exact words to type. Your answers come back as a starter context block, so Step 1 is half done before you open it.
You feed it writing you already published. It drafts your voice profile, you correct it, then it scores fresh AI output against your own writing and names the tells that still sound wrong. In my own testing the first pass scores about a 6 out of 10 against my own writing, and one round of corrections gets it to an 8.
Strategist, Copywriter, Follow-Up, Analyst, Repurposer. Each one arrives with the brief already written, so it knows the offer, the audience, the objective and your voice before it produces anything.
The complete brief, a filled-in example, the input and output side by side, the follow-on moves, and a table of what to change when the output comes back weak. One business carried through all five roles so you can see how the pieces connect.
One hour a week. Week 1 is the Step 0 interview, the voice file, and the Follow-Up role installed and pointed at one stalled conversation of your own. There is a section on resuming after ten days away.
The five roles pre-built as skills in a folder you download. In a chat window the five roles are five conversations that forget each other. Here the Strategist's plan is the file the Copywriter reads, and the Follow-Up role keeps a log with the next-touch date on it. Ten-minute setup, completely optional, and it is part of the $37.
You do not need to reorganize your company. You do not need to hire someone. You do not need to learn another complicated piece of software. Start with one job. Give it a system. Then install the next one.
Checkout not loading? Open it in a new tab and you'll get the same $37 order, with the same optional $27 Follow-Up Vault checkbox.
You already do five marketing jobs every week, whether anyone assigned them to you or not. Right now none of them have a brief, a success check, or a correction table behind them, so each one runs on whatever you remember from the last time you did it.
The Install Pack puts a system behind all five: Strategist, Copywriter, Follow-Up, Analyst, Repurposer. Each one comes with the brief written, an example filled in, and a table of what to change when the output is weak. That is how marketing stops being the thing you do after everyone else has gone to bed. $37, one time, thirty days to find out if it's wrong for you.
I want you to open Step 0 and find out which job is costing you the most.
P.S.You have a stalled conversation right now that you could name without looking anything up. That is the one Week 1 points at. Step 0 takes fifteen minutes, the pack is $37 once, and you have thirty days to decide it was wrong.